Phase-4: Manage & Nurture
After creating a functional platform and introducing it to your company, work will still need to be done to keep momentum going. There is typically a spike in activity right after launch while users are excited to try out the new tool. To prevent stagnation of the platform, tracking metrics and continuing to generate adoption strategies will be crucial.
The community manager should be in charge of reporting network analytics to the stakeholders. By reviewing best practices and adopting tactics that encourage use of the platform, users will continue to come back to MangoApps on a regular basis. Monitoring network analytics and engaging users will generate a loyal MangoApps following.